THE GOOD STUFF
Whats up?
JOIN US: S-DOUBLE PARTY THIS THURSDAY!
Posted on March 24 2026
S-Double x Sure Shawn Stussy T gift with purchase.
SPITFIRE X THRASHER WITH ELISSA STEAMER
Posted on February 06 2026
3 icons team up to colab some classic art.
BACK TO THE FUTURE MARTY MCFLY REISSUE
Posted on December 18 2025
The board behind one of skateboarding's most iconic moments.
ALPHANUMERIC VINTAGE DROP THIS SATURDAY!
Posted on September 18 2025
We're bringing it back for the day, a vintage drop of pure gold.
SURE PAYS HOMAGE TO LATE 80'S MELBOURNE PT
Posted on September 08 2025
City Square To Prahran bowl to Springvale drains for $2!
ALIEN WORKSHOP PHOTOSYNTHESIS 25TH ANNIVERSARY
Posted on September 08 2025
Back when VHS was king Alien Workshop dropped Photosynthesis, one of the defining videos of the early 2000's.
GABRIEL SUMMERS WINS SLAM VIDEO PART OF THE YEAR!
Posted on February 05 2025
And the winner is.... GABBERS!
HUF x TEXAS CHAINSAW MASSACRE
Posted on January 25 2025
Please come buy this stuff, it's terrifying.
STEVE ROCCO COMMENTARY TRACK
Posted on April 13 2024
Watch "The Man Who Souled The World" with Steve Rocco commentary
ICONIC TOBIN YELLAND T-SHIRT PRINTS
Posted on December 21 2023
We're thrilled to feature some of Tobin Yelland's classic 90's photo t-shirts.
HAPPY HOLIDAYS FROM YOUR FRIENDS AT SURE!
Posted on December 21 2023
Watch our little fun digital holiday card.
THE BONES BRIGADE EXPERIENCE FULL Q&A
Posted on November 23 2023
Imagine The Avengers were real and decades after defeating Thanos they got together for a charity Q&A.
3 DECADES OF GIRL X DECKAID ART SHOW TOUR
Posted on October 24 2023
Take an exclusive look around the 3 decades of Girl.
SURE FEATURED IN CLOSER SKATEBOARDING
Posted on October 18 2023
Thrilled to have the Sure Sticker Toss wall featured in the latest issue of Closer Magazine.
RONNY CHIENG X SURE BEHIND THE SCENES
Posted on September 28 2023
We were thrilled to team up with old mate Ronny Chieng & Callum Preston on a new Sure T-shirt.
TALKING SURE & MELBOURNE SKATE HISTORY ON 3000 PODCAST
Posted on September 22 2023
I was thrilled to be able to babble on about some super fun adventures that led to the founding of Sure.
CARROT MAN COPS!
Posted on May 13 2023
Honoured to have Carrot Man drop past to cop some of his tribute T’s by Tommy Dassalo.
TOMMY DASSALO COLLECTION LAUNCH
Posted on May 10 2023
Some late night drinks to celebrate the launch of our old mate Tommy Dassalo’s range of t’s for Sure.
SNAKE PIT "TONGUE BITERS" 1993 - CLASSIC MELBOURNE SKATE VIDEO
Posted on January 27 2023
Now up on the Sure YouTube!
"STICKER TOSS"
Posted on January 05 2023
1000's Of Vintage Skate, Street & Music Stickers At Sure Melbourne
ADAM DAVIES GATEWAY CLIP
Posted on November 03 2022
Adam skating at the spot that inspired the t-shirt he's skating in.
273 LITTLE LONSDALE ST NOW OPEN
Posted on July 11 2022
We're thrilled and exhausted to announce our new store is now open in the heart of the CBD.
MANCHESTER LANE MEMORIES
Posted on July 07 2022
Take a trip down memory lane. 13 lucky years in Manchester Lane.
THAT'S A WRAP FROM MANCHESTER LANE
Posted on July 01 2022
Thanks for a the great vibes and good times over the past 13 years.
PSC SKATEBOARDING FRANKSTON COMP 1998
Posted on April 14 2022
Enjoy a classic Sunday afternoon of horn honking skateboarding with Anthony Mapstone, Jaff Curtis, Renton Miller, Jason Ridgeway, Matt Hill and way more.
ISHOD WAIR, LOUIE LOPEZ, SAL BARBIER, CURREN CAPLES MINI RAMP SESH
Posted on March 27 2022
After seeing Ishod casually destroying it live and his new Real video part which premiered later that day, he could easily be the best ever.
ED TEMPLETON “THE SPRING CYCLE” EXHIBITION 2022
Posted on March 22 2022
We were lucky enough to attend the closing reception for Ed Templeton’s latest show “The Spring Cycle” at Roberts Projects in Los Angeles.
THE MELBOURNE GATEWAY
Posted on March 20 2022
Greeting visitors from around the world, the Melbourne International Gateway always gives me a warm glow. The first true Melbourne landmark before reaching the city.
GOLDEN BOY & BABY BLUE!
Posted on November 03 2021
Embroidered in Melbourne on our 205 gsm classic fit T-shirt.
WE'RE BACK OPEN AND JAM PACKED WITH FRESH PRODUCT
Posted on November 03 2021
We can't thank you enough for your support of the past 18 months and just can't wait to see you when you're in the City next.
DARIA TALKS ABOUT HER DEBUT T-SHIRT ON THE PODCAST
Posted on October 06 2021
Daria has worked in the store for a few years now and just this week made the jump to designer with her first t-shirt for Sure which also sold out of several colours in the first day.
BARRY MANSFIELD FOR SURE
Posted on September 23 2021
It’s super exciting to introduce the first in a series of prints Barry has put together for us.
GIZMO DROPS BY SURE!
Posted on August 20 2021
Being in the store all day by yourself during lockdown can send you a little stir crazy so it was nice to have Gizmo pop past the store this week.
Lockdown Hook Up
Posted on August 18 2021
Grab any Sure item of your choice at 50% off when you drop over $99 on the site.
DAVID QUIRK IS ON OUR NEW PODCAST!
Posted on July 02 2021
David's disgust at doing zoom comedy shows, classic skate photos and his time behind the counter at some legendary Melbourne stores.
Nick Mason Of The Weekly Planet On The Podcast
Posted on June 04 2021
We chat to our mate Nick Mason about his duel life as a Melbourne tram driver and internationally acclaimed podcaster on #TheWeeklyPlanet.
LOCKED BACK DOWN
Posted on May 28 2021
Sending big love to everyone as we enter another lockdown 💛💚💙
THE HUNDREDS X KEVIN SMITH
Posted on May 28 2021
The Hundreds joins forces with one of Hollywood’s most prolific creators, and one of New Jersey’s favorite sons, Kevin Smith.